01.
/PROJECT INFO
I led the Bike-On 2025 Black Friday Campaign end to end, overseeing strategy, creative direction, and execution across multiple channels.
ROLES
TOOLS
Two weeks turnaround
Adobe Illustrator
Adobe Photoshop
Meta Business Suite
Constant Contact
Squarespace
Notion
Lead Designer
Campaign Manager
TIMELINE
02.
/PROJECT DETAILS
Scope: Full Black Friday campaign execution including product photo retouching, ecommerce setup, landing page design, email marketing, and paid social assets.
Goal: Drive seasonal visibility, engagement, and lead generation during Bike On’s Black Friday sales period.
The project required a quick turnaround, visual consistency, and clear messaging to support a highly time sensitive sales period.
03.
/CHALLENGE
The Black Friday campaign required producing a high volume of assets within a short timeframe while maintaining visual consistency and clear messaging across channels. All deliverables needed to support ecommerce performance, align with the brand, and launch on a fixed schedule tied to a highly time sensitive sales window.
04.
/APPROACH
I retouched 121 product photos to ensure consistency across ecommerce and marketing platforms. I designed and launched a dedicated Black Friday landing page alongside a fully functional ecommerce page optimized for campaign traffic. I also designed and scheduled 4 email campaigns and created 3 paid social media ads, coordinating all assets to maintain a cohesive visual system across web, email, and social media profiles.
05.
/RESULTS
The campaign drove strong growth across web traffic, social performance, and inbound lead generation during a highly time sensitive sales period.
Website traffic increased 80% mo/mo, inbound interest rose significantly, with total contacts increasing 260% and messaging conversations increasing 320%. Social media also became a new lead source for the brand, generating inbound leads through channels that previously produced none.
It increased:
Social generated leads by 100%
Profile visits by 225% and followers by 68%
Social reach by 830% and views by 879%
Link clicks across social channels by 35,600%+
Facebook visits by 270% and followers by 492%
Traffic and engagement spikes aligned closely with email marketing sends and ad launches, reinforcing the effectiveness of a coordinated, cross channel strategy.
